Andament renews its brand

Andament, celebrating its 30th anniversary, has renewed its brand to reflect the company's new direction.

– We are increasingly involved in the green transition both as an industrial investor and through our portfolio companies carrying out clean energy investments. At the heart of our new brand is a promise to focus our activities so that future generations can live in the world left to them by previous generations, says Jukka Juola, CEO of Andament Ltd.

He says Andament invests in clean energy technologies and is involved in companies and projects that serve the energy sector, for example. Andament’s portfolio companies have long invested in wind and solar power, among other things.

– As before, Andament’s operations are guided by a strong value base based on courage, humanity, and continuity, says Juola.

Andament’s rebranding was led by NTRNZ media based in Oulu, Finland. The rebranding included clarifying the brand story, designing the logo and visual identity, and implementing the website.

– Andament was in the process of being reborn: the name, strategy, vision, and even some of the people behind it changed. It was time to update the brand to reflect the new direction, says Hanna Mustonen, CEO of NTRNZ media.

She describes the new brand as modern, reflecting sustainability and evolution.

– The project was very rewarding. The workshop we held at the beginning of the branding project was inspiring and gave us the background we needed to do the work. This is branding at its best: it starts with a meeting and an inclusive discussion between key people. Of course, Andament’s values and direction are also well aligned with our own, which made the work meaningful and enjoyable for us, Mustonen continues.

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